The Market Access Manager is pivotal in crafting and executing a 5-year market access strategy for Echosens, ensuring optimal positioning, and overcoming market barriers. This role is tailored for the European medical device landscape with a focus on understanding healthcare trends, policies, and reimbursement models.
Key Responsibilities:
- Strategy Development & Execution:
- Craft and implement a comprehensive market access strategy that aligns with healthcare system trends for the identified key markets.
- Address coverage, coding, and payment obstacles for Echosens products.
- Collaborate on public affairs campaigns, considering legislation, patient perspectives, PR, and other outreach methods.
- Stakeholder Engagement & Collaboration:
- Identify and build relationships with key stakeholders, including government agencies, healthcare providers, and payers.
- Monitor health policies and regulations affecting Echosens product reimbursement.
- Provide insights to the product development process from conception through its lifecycle.
- Engage with cross-functional teams and ensure alignment in market access strategies.
- Commercial & Portfolio Support:
- Offer support regarding cost-effectiveness, clinical data, and reimbursement coding to the field sales team.
- Lead in preparing submissions for medical and data analytics technologies, including coding applications and HTA evaluations.
- Manage relationships and budgets for vendors/consultants, ensuring quality deliverables.
- HEOR & Value Analyses:
- Contribute to clinical and economic outcomes research and publications pertinent to access strategies.
- Develop tools that highlight the economic value and support product adoption.
- Aid in strategic pricing activities in harmony with commercial leaders.
- Market Intelligence & Insights:
- Maintain knowledge of the European healthcare structure, with a focus on key markets, trends, and policies.
- Deepen understanding of the payer / HTA environment in the EU market, with special attention to Southern Europe (Spain and Italy is a plus).
- Anticipate market trends and propose action plans as needed.
- Field Activity: Up to 25% of the time, focused within Europe.